Founded in 1877, Helly Hansen is a global leader in technical apparel, but its digital experience wasn't living up to its legacy. Operating across 38 global markets with multiple brands (including HellyHansen.com, HHWorkwear.com, and Musto.com), the company was being held back by an outdated tech stack that slowed site speeds and frustrated customers.
Through an incremental migration to Next.js and Vercel, Helly Hansen improved Core Web Vitals from red to green, increased developer agility, and delivered a record-breaking Black Friday Cyber Monday, building a foundation for future innovation.
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